“This was a very well done project and a well-constructed entry. It was a pleasure to see well developed organisational objectives as well as objectives for communications. Even better, the results clearly matched back to the objectives. The tactical execution was very strong and we were impressed with the creative ‘wow’ factor, especially the videos. Well done.” PRINZ Award judges
The HEART (Healthy Relationships in Tamaki) Movement is a local response to high rates of family violence in Tamaki. It is a community led initiative of Te Waipuna Puawai. Te Waipuna Puawai is a community development initiative of the Sisters of Mercy New Zealand.
The Vision for the HEART Movement is “Glen Innes and Pt England homes actively grow loving, safe and supportive relationships”. HEART addresses family violence using a new approach which brings together a focus on healthy relationships with community mobilisation (community members collectively changing social norms). This moves us away from working on violence to working on healthy relationships.
Last year the HEART Movement launched a new campaign “Share the Struggle”. This campaign was a brand-new idea brought about by a collaboration between Change Agents (Community volunteers) and the Outside the Square PR team from AUT University. Five students worked very hard to build a campaign that show-cased stories of change and success in the Tāmaki community.
Students, Georgia Ward, Simon Cooper, Jodealyn Cadacio, and Boyan Buha were given the accolade of PRINZ Awards Winner for ‘Share the Struggle – a community approach to domestic violence’.
The PRINZ Awards are the country’s largest dedicated public relations and communication management awards, celebrating excellence in public relations and communication management. The regard in which the industry holds these awards is evidenced by the increasing number of entries each year. This year there were 29 finalists out of a record 98 entries competing for excellence. The Public Relations Institute of New Zealand (PRINZ) was established in 1954 to represent the public relations and communication management profession in New Zealand.